About Us

It's more than just a marketing campaign.

August is National Black Business Month. But, we know that Black business is so much more than just 31 days. That's why Blue Jade Branding, Inc., along with the nonprofit, SERVE 60 have created this social impact campaign. Our campaign, "31 Days and Beyond", is an initiative to create actionable, sustainable ways to support Black-owned businesses, Black entrepreneurs and Historically Black Colleges and Universities (HBCUs). But, it's also so much more than just a marketing initiative, it's a movement with three main goals:

Provide an actionable, sustainable way to support Black-owned businesses and HBCUs while raising their awareness and visibility.
Create and grow an economic empowerment fund to provide economic growth within Black communities all across America.
Create, develop and grow "The Give Black Network" - a national network of business professionals willing to donate up to 1 Hour of their time and professional skills or services to support a Black-owned business or HBCU.

We know that running a business is difficult but running a Black-owned business in America is even harder given the historical and present day challenge of systemic racism that continues to permeate our country. This website and initiative hopes to give a platform to empower Black-owned businesses, Black entrepreneurs and HBCUs but we need your help. Share this website, contribute to our content, donate to our economic empowerment fund or donate 1 Hour of your time to help support a Black-owned business in The Give Black Network.

Together, we can make a difference and rewrite the narrative.

1st Weekend of November "I Pledge to SERVE 60"

By pledging to use your extra hour from Daylight Saving Time weekend to support Black-owned businesses and HBCUs, we can and will build something better: "The Black schools to Black wealth pipeline."

Holiday Season

The holiday season can be a critical time for many businesses especially retailers. This year, take the Pledge to SPEND $60 or more by supporting a Black-owned business. Whether you visit a restaurant, purchase goods or services or shop online, your commitment and action can create and help build legacies of generational Black wealth.

Our Promise

Higher Education

By supporting historically Black colleges and universities (HBCUs) our social impact campaign will be a catalyst to building a better pipeline. The Black schools to Black wealth pipeline.

Economic Empowerment

By supporting Black-owned businesses and Black entrepreneurs, we are committed to creating, building and fostering economic empowerment within Black communities all across America.

Legacy Building

Historically, Black communities have been oppressed, marginalized or in cases such as the Tulsa Race Massacre, simply destroyed. Our social impact campaign ultimate goal is to create sustainable Black wealth. We will change the historical narrative by helping to create and build legacies of Black generational wealth.

Our Purpose

Raise Awareness + Visibility

Whether it's under capitalization from the start or lack of extensive marketing and advertising budgets down the road, many Black-owned businesses and HBCUs lack comparable budgets of their counterparts. Our website is determined to provide a vehicle to help raise visibility and awareness of Black firms and organizations by featuring them in our monthly spotlight or in our Black Directory and listings sections.

Buy Black

Raise Awareness + Visibility

Our website is designed to be a catalyst for consumers to seek out and buy Black. We also plan to be the reason that consumers continue to support Black businesses and Historically Black Colleges and Universities all throughout the year.

The Give Black Network

Raise Awareness + Visibility

Scholarships + Support for HBCUs

We are committed to creating, building and growing The Give Black Network. A network to connect those who want to serve with those in need. Any business professional can sign up to donate up to 1 Hour of a skill or service to a Black-owned business or HBCU.

Scholarships + Support for HBCUs

Every year, millions of dollars go unused for college scholarships while many students lack the resources to attend. We are committed to providing information on scholarship programs as well as awarding small grants and scholarships ourselves thru our Black Economic Empowerment Fund.

Small Business Grants

Scholarships + Support for HBCUs

Volunteer: I Pledge to SERVE 60

One of the biggest challenges for Black businesses is access to capital. Although our program is comprised of small grants (up to $1,000 ), we know that sometimes even a small amount of money can be a lifeline for a small business and change its entire trajectory.

Volunteer: I Pledge to SERVE 60

Scholarships + Support for HBCUs

Volunteer: I Pledge to SERVE 60

By pledging to use the extra hour from Daylight Saving Time weekend to support Black-owned businesses and Historically Black Colleges and Universities (HBCUs), we can and will build a better pipeline in Black communities across America.

"The Black schools to Black wealth pipeline".